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User Interface for Web-Based Games
Hlaváč, Martin ; Beran, Vítězslav (referee) ; Hradiš, Michal (advisor)
This thesis describes challenges in designing, developing and testing web user interfaces. It discusses human-computer interaction, communication channels and user interface analogy to the real world. User interfaces can be designed to be optimal for a specific action or to suite the user. A design of interfaces focused on users utilize methods, such as gamification and improving user experience, which can improve interface usability. User interface development is demonstrated on web page development. Further, the thesis describes 3 web user interface testing methods. The methods are demonstrated by designing, developing, and testing user interface of a web strategy game.
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Automated Web Analysis and Archivation
Kocman, Tomáš ; Veselý, Vladimír (referee) ; Polčák, Libor (advisor)
This thesis is focused on cybercrime, acquisition of evidence and development of a platform for retrieval, analysis and archiving web site data. The goal is to satisfy the investigators and security experts of the Czech police. The aim is to provide an open source platform that will be freely disseminable and in compliance with the requirements of legal institutions. The output of the thesis is two platform versions - full-fledged, fulfilling all the requirements set out in the diploma thesis and a light version for the police investigators of the Czech Republic.
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Automated Web Analysis and Archivation
Kocman, Tomáš ; Veselý, Vladimír (referee) ; Polčák, Libor (advisor)
This thesis is focused on cybercrime, acquisition of evidence and development of a platform for retrieval, analysis and archiving web site data. The goal is to satisfy the investigators and security experts of the Czech police. The aim is to provide an open source platform that will be freely disseminable and in compliance with the requirements of legal institutions. The output of the thesis is two platform versions - full-fledged, fulfilling all the requirements set out in the diploma thesis and a light version for the police investigators of the Czech Republic.
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Complex Analysis of Website www.profienglish.cz
Špála, Ondřej ; Vojíř, Stanislav (advisor) ; Chudán, David (referee)
This bachelor´s thesis deals with a complex analysis of a little private language school Profi English on an address www.profienglish.cz and an implementation of changes resulting from this analysis. The aim of the work is to improve the technical state of the web, carry out the essential SEO optimization and improve functionality of the sites by a responsive design. These goals were reached by an analysis of the web using several online available applications and tools, the following revision and conversion of the code of the web. This way work is beneficial mainly for Profi English, its web and its visitors. Nevertheless, it can be also used as a guideline for other readers, who consider improving their websites or authors of modifications of similar webs. Fundamental attributes of a quality web presentation, such as accessibility or applicability, are shortly introduced in an opening part. It is also explained how these aspects should look like on web. Next there are ways of analysing a website and what tools are suitable to be used. In practical part, there is the analysis of the web www.profienglish.cz. The outcome of which is a list of recommended changes listed in an order according to their priority. In the last part implementation of the crucial innovations of web and responsive design is being described.
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Internet Marketing of Cultural Non-profit Organization
Pláteníková, Hana ; Hucková, Barbara (advisor) ; Mathauserová, Hana (referee)
The thesis deals with characterization and comparison of two marketing tools on the Internet: Pay per click advertising in AdWords and advertising on the social media network Facebook. The theoretical part describes internet marketing as a complex system; it characterizes the specific advantages and limitations of individual input channels and current trends in their development. In the practical part, the best practices are applied to the advertising campaign of the cultural non-profit organization, the D21 Theater. Subsequently, the performance of each tool is evaluated within increased sessions and conversions in Google Analytics. At the end of the thesis, the recommendations are implemented to increase the effectiveness of the internet marketing of a cultural institution, based on the impact of advertisements and assessment of SEO optimization and web design.
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User Interface for Web-Based Games
Hlaváč, Martin ; Beran, Vítězslav (referee) ; Hradiš, Michal (advisor)
This thesis describes challenges in designing, developing and testing web user interfaces. It discusses human-computer interaction, communication channels and user interface analogy to the real world. User interfaces can be designed to be optimal for a specific action or to suite the user. A design of interfaces focused on users utilize methods, such as gamification and improving user experience, which can improve interface usability. User interface development is demonstrated on web page development. Further, the thesis describes 3 web user interface testing methods. The methods are demonstrated by designing, developing, and testing user interface of a web strategy game.
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Inbound marketing in the functional web phase
Váňa, Vojtěch ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of the diploma thesis is the analysis of set inbound marketing components and suggestion of a strategical concept with the option of real processing of this web within the bounds of possibility of the set marketing components. In the theoretical part of the thesis, the whole strategy of inbound marketing and its general inbound marketing components are presented. In the practical part of the thesis, the analysis of the website magazine in connection with user behaviour is presented, including visit rate specification towards the specific content, setting up partial SEO factors and organic marketing on social media. In the end of the diploma thesis, the analysed metrics and specific recommendations of the plan are described.
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Analysis of Internet marketing in particular organization and application of new approaches.
Sedláček, Martin ; Střížová, Vlasta (advisor) ; Říhová, Zora (referee)
The main target of this work is to monitor the current status and advancement of Internet marketing at pre-arranged trading company. From analysis to draw conclusions, submit them to the guidance, recommend next steps, let it them approve and begin implementing the newly proposed solutions. The author discusses how detailed survey of the current marketing market and customer analysis of the company due to the best possible choice of appropriate marketing techniques. The aim is to streamline the work, save costs, increase conversion rates, and increase the competitive advantage of the customer company. Practical steps are based on theoretical knowledge acquired before and during the creation of this work. The result already is deployed Internet marketing strategies. All the practical work is carried out in the customer enterprise on real data with real Budge on a real goods. The practical part includes evaluation of new marketing techniques, comparison with the prior and subsequent recommendations for the future.
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the Issue of measuring website traffic
Každan, Michal ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The thesis, the Issue of measuring website traffic is in the first half focused on the theoretical side of web analysis and explanations of how the measurement works. Next step in this paper will be focusing on measuring tool Google Analytics, which will be configured to sample web page in second half of the thesis to demonstrate its functionality using functions like reporting tool or graphs tool. The goals of this paper are therefore to obtain adequate information on the issue by searching available resources and then use the information in practice in terms of implementation of the Google Analytics The result of the thesis will be a set of advices and recommendations to similar website owners resulting from the experience of working with the analytic tool and its results.
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Usage of Google Analytics in e-shop
Zahradník, Jan ; Molnár, Zdeněk (advisor) ; Machek, Ondřej (referee)
The present thesis focuses on a specific e-shop operating mainly within the Czech market and the ways it uses one of the most significant tools of web analysis -- Google Analytics. The aim of the thesis is an analysis of the key areas, i.e. visitor analysis, visitor sourcing analysis and content analysis. The problematic areas are based on these as well as recommendations and suggestions that should help, once these have been applied, improve the service quality leading to increased revenue and better competitiveness within the market.
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